巨野縣育財源農產品有限公司-特征農產品電商商場首要特點
作者:育財源 時間:2021-12-08 14:51:13 來源:洋蔥供應商
巨野縣育財源農(nong)(nong)產(chan)(chan)品有限公司-特征農(nong)(nong)產(chan)(chan)品電商商場首要(yao)特點(dian)
巨野(ye)縣育財源農(nong)產品有限公司首(shou)要出產農(nong)產品。
近(jin)年來,我國(guo)特征(zheng)農(nong)產(chan)品(pin)電(dian)商(shang)(shang)商(shang)(shang)場因“疫”重生(sheng),以及地方政府發布系列(lie)惠(hui)農(nong)方針(zhen),京東(dong)、淘寶(bao)、拼多多等各(ge)類主流電(dian)商(shang)(shang)渠道注冊助(zhu)農(nong)專區,疏通(tong)應季上市特征(zheng)農(nong)產(chan)品(pin)上行通(tong)道。此外(wai),村(cun)莊(zhuang)復興疊加數字農(nong)業(ye)相關方針(zhen),一起助(zhu)力農(nong)產(chan)品(pin)電(dian)商(shang)(shang)步入開(kai)展機遇期。受農(nong)業(ye)農(nong)村(cun)部商(shang)(shang)場與(yu)信息化司托付,我國(guo)農(nong)業(ye)大學特征(zheng)農(nong)產(chan)品(pin)電(dian)商(shang)(shang)研(yan)究團隊(dui)對淘寶(bao)、天貓、京東(dong)三個(ge)電(dian)商(shang)(shang)渠道的(de)特征(zheng)農(nong)產(chan)品(pin)電(dian)商(shang)(shang)商(shang)(shang)場進行了監測分析。
商(shang)(shang)(shang)務部數據顯現,2020年全國農產(chan)(chan)(chan)(chan)品(pin)(pin)網(wang)絡零售(shou)額到(dao)達(da)5750億元(yuan),同比(bi)(bi)增加百(bai)分之37.9;2021年上(shang)(shang)(shang)半年全國農產(chan)(chan)(chan)(chan)品(pin)(pin)網(wang)絡零售(shou)額2088.2億元(yuan),農產(chan)(chan)(chan)(chan)品(pin)(pin)上(shang)(shang)(shang)行(xing)繼續(xu)恢(hui)復(fu)。電(dian)商(shang)(shang)(shang)節日(ri)經濟(ji)對商(shang)(shang)(shang)場(chang)出售(shou)走勢(shi)(shi)的影(ying)響不容忽(hu)視,果(guo)蔬(shu)類產(chan)(chan)(chan)(chan)品(pin)(pin)銷(xiao)量(liang)(liang)(liang)波動較大(da)(da)(da),新產(chan)(chan)(chan)(chan)區的特(te)征(zheng)(zheng)農產(chan)(chan)(chan)(chan)品(pin)(pin)電(dian)商(shang)(shang)(shang)也逐步鼓起。具體特(te)點(dian)表現如下:節慶消費(fei)帶動線(xian)上(shang)(shang)(shang)銷(xiao)量(liang)(liang)(liang)短期激增,引發(fa)農產(chan)(chan)(chan)(chan)品(pin)(pin)電(dian)商(shang)(shang)(shang)商(shang)(shang)(shang)場(chang)震蕩運轉。受(shou)(shou)“618”“十(shi)一”大(da)(da)(da)型電(dian)商(shang)(shang)(shang)促銷(xiao)活動消費(fei)提(ti)振影(ying)響,二季(ji)(ji)度、第(di)四(si)季(ji)(ji)度為線(xian)上(shang)(shang)(shang)出售(shou)高(gao)峰期。每年進入(ru)5月(yue),各主流電(dian)商(shang)(shang)(shang)渠(qu)道紛(fen)紛(fen)提(ti)早預熱(re)電(dian)商(shang)(shang)(shang)節日(ri)“618”,6月(yue)受(shou)(shou)渠(qu)道流量(liang)(liang)(liang)加持和消費(fei)需(xu)求集合,特(te)征(zheng)(zheng)農產(chan)(chan)(chan)(chan)品(pin)(pin)銷(xiao)量(liang)(liang)(liang)大(da)(da)(da)幅(fu)提(ti)高(gao)。2020年二季(ji)(ji)度,冬蟲(chong)夏(xia)(xia)草、馬鈴薯、枸(gou)杞、核桃等各優勢(shi)(shi)產(chan)(chan)(chan)(chan)品(pin)(pin)連續(xu)進入(ru)集中(zhong)上(shang)(shang)(shang)新期,線(xian)上(shang)(shang)(shang)線(xian)下商(shang)(shang)(shang)場(chang)出現供需(xu)兩旺的出售(shou)局勢(shi)(shi),電(dian)商(shang)(shang)(shang)出售(shou)量(liang)(liang)(liang)環比(bi)(bi)分別上(shang)(shang)(shang)升(sheng)百(bai)分之85.29、百(bai)分之7.20、百(bai)分之38.34、百(bai)分之38.32。處于(yu)消費(fei)冷(leng)季(ji)(ji)的特(te)征(zheng)(zheng)牛肉(rou)銷(xiao)量(liang)(liang)(liang)小(xiao)幅(fu)提(ti)高(gao),環比(bi)(bi)上(shang)(shang)(shang)升(sheng)1.85%。2020年第(di)四(si)季(ji)(ji)度,特(te)征(zheng)(zheng)牛羊肉(rou)和養(yang)生類農特(te)產(chan)(chan)(chan)(chan)品(pin)(pin)線(xian)上(shang)(shang)(shang)銷(xiao)量(liang)(liang)(liang)再創新高(gao)。牛肉(rou)、羊肉(rou)、枸(gou)杞出售(shou)額環比(bi)(bi)分別上(shang)(shang)(shang)升(sheng)63.09%、107.97%、83.7%。第(di)四(si)季(ji)(ji)度為冬蟲(chong)夏(xia)(xia)草傳統(tong)出售(shou)冷(leng)季(ji)(ji),但受(shou)(shou)“十(shi)一”電(dian)商(shang)(shang)(shang)大(da)(da)(da)促影(ying)響,“三(san)區三(san)州”區域冬蟲(chong)夏(xia)(xia)草電(dian)商(shang)(shang)(shang)出售(shou)量(liang)(liang)(liang)季(ji)(ji)度環比(bi)(bi)增加 百(bai)分之48.93。
巨(ju)野(ye)縣育(yu)財源農產品(pin)有限公司在疫情期間也開始開展線上推出各(ge)種農作物產品(pin)
相關資訊